Privacy & Data Protection Policy

Last Updated: September 4, 2026

At MYRZAVIA™, operated by Citi Trends, Inc., we respect the privacy of our customers and website visitors.

This Privacy & Data Protection Policy explains the types of information we may collect when you browse our website, place an order, communicate with us, or otherwise use our online services. It also describes why we use that information, how it may be shared, and the choices available to you.

By accessing or using our website, you acknowledge the practices described in this policy.


1. Information We May Collect

The information we receive depends on how you interact with MYRZAVIA™.

Information You Submit to Us

When you shop with us, create an account, subscribe to communications, or contact customer support, we may receive information such as:

  • Your name

  • Email address

  • Telephone number, where provided

  • Shipping address

  • Billing address

  • Order and purchase details

  • Account information

  • Customer service correspondence

  • Preferences you voluntarily provide

Payment information may also be required during checkout. Complete card details are generally handled by authorized payment processors rather than stored directly by MYRZAVIA™.

Information Collected During Website Use

Certain technical information may be collected automatically when you visit or interact with our website, including:

  • Internet Protocol (IP) address

  • Browser type

  • Device type

  • Operating system

  • Referring pages or websites

  • Pages viewed

  • Approximate session activity

  • Shopping cart activity

  • Website interaction data

  • Cookie and similar technology identifiers

This information helps us understand how visitors use our store and allows us to maintain and improve website performance.


2. Why We Use Personal Information

We may process customer and visitor information for several business purposes.

Order Processing

Information may be used to:

  • Confirm and process purchases

  • Arrange order fulfillment

  • Provide shipping information

  • Send transactional notifications

  • Handle returns, refunds, or customer service requests

Website Improvement

Browsing and technical information may help us:

  • Improve website navigation

  • Understand how visitors interact with our store

  • Identify technical issues

  • Develop a more convenient shopping experience

  • Evaluate general website performance

Customer Communication

We may use your contact information to:

  • Answer questions

  • Respond to support requests

  • Provide important order updates

  • Notify you of changes related to our services

If you have chosen to receive promotional communications, we may also send information about offers, new products, or other MYRZAVIA™ updates.

Fraud Prevention & Security

Certain information may be used to:

  • Verify transactions

  • Detect unusual activity

  • Reduce fraudulent purchases

  • Protect customer accounts

  • Maintain the security of our website and payment environment


3. How We Protect Your Information

We use reasonable administrative, technical, and organizational measures designed to safeguard customer information.

Secure Transmission

Sensitive information submitted during checkout is transmitted through secure systems and payment technologies using commonly accepted encryption methods.

Restricted Access

Personal information is intended to be accessible only to personnel, contractors, or service providers who reasonably require access to perform relevant business functions.

Payment Information

MYRZAVIA™ does not generally retain complete debit or credit card numbers within its own customer service systems after payment processing.

Payment details are handled through authorized third-party payment providers according to their respective security procedures.

Although we take reasonable steps to protect personal data, no online transmission or storage system can be guaranteed to be completely secure.


4. When Information May Be Shared

We may share limited personal information with service providers that help us operate our business.

Examples may include providers involved in:

  • Payment processing

  • Order fulfillment

  • Shipping and delivery

  • Website hosting

  • Customer support

  • Fraud prevention

  • Data analytics

  • Email delivery

  • Advertising and marketing services

These providers may receive only the information reasonably necessary for the services they perform.

MYRZAVIA™ does not disclose personal information simply for unrelated third-party use.

We may also disclose information when required by applicable law, legal process, regulatory requirements, or when reasonably necessary to protect our rights, customers, systems, or business.


5. Advertising and Analytics Partners

Our website may use third-party advertising or analytics technologies.

These services may use cookies, pixels, tags, or similar tools to understand website activity and, where permitted, provide more relevant advertising.

Such partners may include platforms such as:

Meta platforms, including Facebook and Instagram

Google services

These companies operate under their own privacy policies and may provide separate controls for managing personalized advertising.

The availability of individual advertising partners may change over time.


6. Cookies & Similar Technologies

Cookies are small data files used by websites to remember information about visits and interactions.

MYRZAVIA™ may use different categories of cookies.

Essential Cookies

These support important website functions such as:

  • Shopping carts

  • Checkout

  • Account access

  • Security features

  • Session management

Analytics Cookies

These may help us understand:

  • Which pages receive the most visits

  • How visitors navigate the website

  • Whether website functions operate as expected

Advertising Cookies

Where permitted, these technologies may support:

  • Advertising measurement

  • Campaign performance analysis

  • Relevant promotional content

You may be able to control or delete cookies through your browser or device settings.

Please note that disabling certain cookies may affect shopping cart, login, checkout, or other website functionality.


7. Marketing Emails

If you choose to receive promotional communications from MYRZAVIA™, we may use your email address to send:

  • Product announcements

  • Special promotions

  • Store updates

  • Selected offers

Promotional emails should include an unsubscribe option.

You may opt out of marketing communications at any time by following the unsubscribe instructions included in the message.

Please note that opting out of promotional emails does not necessarily prevent us from sending essential transactional communications related to an existing order or customer service request.


8. External Websites

Our website may contain links to services or websites operated by other organizations.

Once you leave MYRZAVIA™, the privacy and security practices of those external websites are governed by their own policies.

Citi Trends, Inc. is not responsible for the privacy practices, content, or security procedures of independent third-party websites.

We encourage you to review their privacy notices before providing personal information.


9. Your Privacy Choices

Depending on your location and applicable law, you may have certain choices regarding your personal information.

These may include the ability to:

  • Ask what personal information we maintain about you

  • Request corrections to inaccurate information

  • Request deletion of certain personal information where applicable

  • Opt out of promotional email communications

  • Adjust cookie preferences through your browser

  • Exercise other privacy rights provided by applicable law

Certain information may need to be retained for legitimate business, accounting, fraud prevention, legal, or transaction-related purposes.

To submit a privacy-related request, contact us using the email address provided below.


10. California Privacy Information

California residents may have privacy rights under applicable California law.

Depending on the circumstances and the law applicable to your information, these rights may include access, correction, deletion, and certain choices regarding the use or disclosure of personal information.

California users may contact us to submit an eligible privacy request.

We may need to verify your identity before completing certain requests.

Browser-based privacy signals and preference mechanisms may be handled according to applicable law and the technical capabilities of our website and service providers.


11. Children's Information

MYRZAVIA™ is intended for a general consumer audience and is not designed specifically for children under the age of 13.

We do not knowingly seek to collect personal information directly from children under 13.

If we become aware that personal information belonging to a child has been collected inappropriately, we may take reasonable steps to delete it.

A parent or legal guardian who believes a child has provided personal information may contact us for assistance.


12. Data Retention

We may retain personal information for as long as reasonably necessary to:

  • Complete transactions

  • Maintain order records

  • Provide customer service

  • Meet accounting or legal obligations

  • Resolve disputes

  • Prevent fraud

  • Enforce agreements

  • Maintain legitimate business records

Retention periods may vary depending on the type of information and the reason it was collected.


13. Security Incidents

While we use reasonable safeguards to protect customer information, no digital system can eliminate every security risk.

If a security incident involving personal information occurs, we will assess the situation and take appropriate measures consistent with applicable legal requirements.

Where legally required, affected individuals or relevant authorities may be notified.


14. Changes to This Policy

We may revise this Privacy & Data Protection Policy from time to time to reflect:

  • Changes to our services

  • Updated business practices

  • New technologies

  • Legal or regulatory requirements

When changes are made, the updated policy will be posted on this page together with a revised Last Updated date.

We encourage customers to review this page periodically.


15. Contact MYRZAVIA™

If you have questions about this Privacy Policy, would like to submit a privacy request, or need more information about how your data is handled, please contact us.

Brand: MYRZAVIA™
Company: Citi Trends, Inc.
Email: service@myrzavo.com

Please include enough information in your message for our team to understand and respond to your request.


MYRZAVIA™ — Respecting your privacy throughout your shopping experience.